Fashion-forward duo Mary Kate and Ashley Olsen have been busy this summer putting together TheRow.com, which launched earlier this week. The e-commerce site for the ultra-hip brand- which you can often see the girls wearing at various red carpet events- provides an “engaging, effortless, and user-friendly” approach to online shopping. Each section has its own mini vintage-inspired stage with a well-thought-out randomness: a blazer strewn across a wood cupboard indicating the “jacket” section or a dress laying down with a smoking ashtray on top of it. It is certainly more moody than your average bubbly shopping site, but that is to be expected of the trend-setting twins. And as a little gift for visiting the site, The Row is offering shoppers 15 percent off their entire purchase when they enter promo code SHOPTHEROW at check out from now until Aug. 20. There has never been a more opportune time to pick up your Fall staples!