Sweater Story


Creative head and designer of Jil Sander for more than 18 years obviously qualifies Hamburg native Claudia Laermann, designer and mastermind of label Claer which she started in 2009.  Sophisticated knitwear that is anything but dull, Laermann’s collections have an elegant and unique quality, made for the modern woman.  “I want to appeal to women, who love fashion but have found their own authentic style. My clients are self-confident women, they know how to look stylish and what they need to feel comfortable and at the same time up to date.” Inspirations for her newest collections include a metropolitan energy and urban themes, with rich cashmere fabrics, cable knits, and baby Alpaca.  The structure of the new line is what is most striking.  It has an uncomplicated feel but with a powerful edge and faded dusty colors brightened by a surprise ultra-violet.  All in all, the collection is very sensible, but with all of the dedication in workmanship of a designer collection.

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