New Designer Profile: UK Brand Persy

Yaniv Persy, the mastermind behind the high end Ready to Wear Women’s brand Persy, has a resume that is as impressive as his collection.  With a track record of successful collaboration with fashion houses such as John Galliano, Roberto Cavalli, and Alber Elbaz, Persy has a keen eye for detail.  Persy’s Spring Summer ’11 collection has strong cultural influences and an eclectic air that translates into strong sophisticated separates–  a see-through silk dress with well placed embroidery and delicate fringe along the bottom is a stand-out piece and a favorite from the collection.  The first collection has a well balanced tone, encouraging a constant dialogue between what your eye sees instantly, and smaller details that require a second look to thoroughly appreciate. Silk tulle dresses and flirty tunics mixed with tapered slacks and sleek jackets create a complete collection, answering to the day to day desires of a strong independent fashion savvy woman.


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